//  Where Beach Culture and High Fashion find Homage

Typically the northern beaches is synonymous with laid back surfers, hippies and creative types.

As a local designer, Three65 Design was fascinated to come across a sleek marketing flyer from The Sugarmill – branded as ‘A Fine Surf Emporium.‘

It is no surprise that surf fashion has built its brand through the image-making of beach culture and lifestyle, however the creative group at ‘Sugarmill’ have cultivated a new ‘cool’ integrating  a fusion of arts and high-end street fashion all under the seductive guise of creating culture.  There is a clear appreciation for the finer things in life ( just refer to the labelling of a ‘Fine Surf Emporium’) where common surf culture has made it’s way to boutique products and branding. One can even grab an amazingly refined coffee of ‘Single Origin Rosters‘ by renowned barrista Matt Chojnacki where all coffee profits support the projects of Misfit Aid.

Through connecting with the community ‘The Sugarmill’ have forged a hub for creative types from vast design disciplines. A successful example of grassroots promotion at its best: cool + ethical. The Sugarmill asserts that ‘it is all about representing and housing the works of those that are leading the pack in redefining a culture and generation’.

‘Architects take note! ‘